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SEO tools

Choose the Moz product that matches your SEO goal.

Moz Pro focuses on broader SEO research, site analysis, rank tracking, and competitive insights, while Moz Local is designed for local business visibility, listings, reviews, and local rank management.

Moz optionsDifferent goals
01Moz ProResearch, rankings, site SEO, and competitorsSEO
02Moz LocalListings, reviews, and local visibilityLocal
03Compare needsChoose based on the problem you want to solveReview
Moz SEO platforms

Moz Pro and Moz Local

These two Moz products serve different SEO needs. Review each option separately before choosing a plan.

SEO platform

Moz Pro

Moz Pro is built for broader organic SEO work, helping businesses and marketers research keywords, monitor rankings, analyze websites, and compare search performance with competitors.

  • Keyword research and discovery
  • Rank tracking and search visibility
  • Site analysis and SEO auditing
  • Competitor and ranking insights
Explore Moz Pro →
Local SEO platform

Moz Local

Moz Local is focused on local search visibility for location-based businesses, bringing business listings, customer reviews, local rankings, and location data management into one platform.

  • Business listing management and syncing
  • Review monitoring and responses
  • Local rank tracking
  • Location data and social management tools
Explore Moz Local →